The 1980s marked a period of change for the Chuck Taylor All Star. As new technology enabled Converse to produce highly engineered basketball shoes for on-court action, the Chuck stepped into a different arena. It was no longer the sporting hero it had been for decades, but remained a popular casual choice for a huge demographic that swept across all facets of culture and style. At the same time, the cost of manufacturing in the United States was rising steadily; in order to resist moving production overseas, Converse offset growing expenses by altering the classic Chuck’s recipe.
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