As one of the world’s most recognizable sportswear brands, Nike has been a staple in Korea for decades. With its Korean headquarters located in Seoul, the brand has had a significant impact on the country’s fashion and athletic industries. Recently, Nike released its Glow-in-the-Dark Air Max 97 sneaker, which has sparked interest among fashion enthusiasts and sneakerheads alike.
The Nike Air Max 97 is no stranger to innovation, having been introduced in the late 1990s as a futuristic take on traditional running shoes. The shoe’s signature feature – the translucent air unit that allows for visible airflow – was a game-changer in the world of footwear. Fast forward to today, and the Air Max 97 has undergone numerous design iterations, including collaborations with popular artists and musicians.
The Glow-in-the-Dark iteration is perhaps one of the most striking and Instagram-worthy versions yet. The shoe’s upper features a neon-green glow that illuminates when exposed to light, creating an otherworldly effect. This unique feature has captured the attention of Seoul’s fashion-conscious youth, who are eager to get their hands on this limited-edition release.
Seoul, known for its vibrant street style and pop culture scene, is the perfect playground for Nike’s Glow-in-the-Dark Air Max 97. The city’s young fashionistas, in particular, have been buzzing about the shoe’s release, sharing photos and reviews of the shoe on social media platforms like Instagram and TikTok.
“I was blown away by how well the neon glow popped against Seoul’s bright lights,” says Min-ju, a 23-year-old fashion blogger from Seoul. “It’s not every day you see a sneaker that can keep up with the city’s energy. I plan on wearing mine to the next big K-pop concert – it’ll be the perfect statement piece!”
As the shoe becomes increasingly popular among Seoul’s fashion crowd, one question remains: Can Nike’s Glow-in-the-Dark Air Max 97 spark a new trend in Korean sneaker culture?
The answer is likely yes. With its bold design and unique features, this shoe has already generated significant buzz on social media platforms. Additionally, the shoe’s limited-edition release has added an air of exclusivity to its allure.
In Seoul, where fashion trends are often set by local influencers and celebrities, the Glow-in-the-Dark Air Max 97 has the potential to become a sought-after status symbol. Will it lead to a resurgence in neon-colored sneakers? Only time will tell, but one thing is certain: Nike’s Glow-in-the-Dark Air Max 97 is here to stay – at least for now.
So, are you ready to join the glow-up trend and cop your own pair of these radiant kicks?
